Convention Ads Pricing

Atlas Games trades our products for ads in small local conventions' programs, as a way to support those cons and to get more exposure for ourselves at the same time. This has worked very well for us for years, but I've always been a bit surprised at the wide range of prices those cons charge for their ads. Of course, they have no way of comparing with other conventions the way we do, so how do they know if they're under- or over-charging? Well, they don't, not in the way that we do, since we see dozens of Convention Support Forms every year. This got me thinking that maybe a comparison would be helpful, to let them see for themselves where they fall, so I did a little number crunching and came up with the following chart. These are our numbers for 2008 ...

If you're a publisher and would like to do a comparison of your own numbers, I'm providing my spreadsheet in Excel format for your convenience ... I'd love to see your results, so please email them to me if you have a chance. If you're a convention organizer and want to know how you rate, just take your price in trade and divide it by your attendance to get your price per attendee.


  1. Gosh! There's that US view on scale again. To me, in the UK, a small convention is 25 to 75 people.

  2. I thought it was an interesting trend that most of the ads hit in the $100 to $200 range, no matter the size of the con. You can see, though, that this means you're actually paying a lot more per person to support the smaller cons.